Stereotypes can deter consumer purchases, research says:
     In  this video, a University of Minnesota professor goes explains a research conducted in the school in which they studied the effects of stereotypes on the purchases of consumers and found that when people were found in jobs that were male dominated they were less likely to feel comfortable in the situation and they'd be most likely to avoid getting help over all. She then proceeds to list solutions to this problem such as advertising a female coworker or spraying a vanilla scent to calm people.
     This video shows the effects of stereotyping on everyday life. It can drive certain consumers away and cause a sense of intimidation when looking for advice. This is just one of the many ways that stereotypes affect our perception today. Do you feel that this is a major factor in the amount of customers?


Youtube. (2011, Feburary 23). Retrieved from http://www.youtube.com/watch?v=RoMbJWXrEYM

Modern Day prejudice:
In this article a student is forced to question if discrimination has actually gone down throughout the years, or it is really a factor in everyday life today. She continues to explain about her current feelings of the situation as well as to the realization that is a modern victim of its effects today. After being rejected by her peers for her religion,she is forced to decide the importance of group acceptance or her beliefs.
 She among many others is the victim of ideas today. Her among many other cases show that these ideals are still based today. Although they might not be used as blatantly as many others, they showcase how our perceptions can widely be distorted by simple statements.

Devon D., . "Modern Day Prejudice." Teen Ink. N.p., n.d. Web. 23 Apr 2012. <http://teenink.com/opinion/discrimination/article/181490/Modern-Day-Prejudice/>.

Place and Gender
In this article a group of people were asked to acknowledge the stereotypes that affect today's society. To many's surprise they discovered that people were fully aware of such discriminating factors such as race, gender, religion, etc. It starts by discussing the ideas that people have today of stereotypes and then applies the actual truth to them. Gender roles change our perceptions to what we are allowed socially accepted to do.
 No matter what it is known that there differences between each group of people.After all we are all different. But should these differences define us as humans and to our restrictions?

Cowley, Jill. "Place and Gender." CULTURAL RESOURCE MANAGEMENT. Vol. 24 No. 7 2001: 37-40. SIRS Government Reporter. Web. 15 Apr 2012.

Race-the Power of Illusion

In this article it is discussed whether the concept of race really actually exist. It states that we as humans are all part of one similar race that among the years have adapted into their own society. People look different because their bodies have adapted to their conditions. For example in hot climates with a lot of sun, having dark skin and curly hair can subcutaneously help against the heat.This is why it is possible that African's gained these traits to  be able to survive in their environments. We are all part of a superior group and so the question is posed, are we all really so different?

 I think this makes a very important point. It is possible indeed that we are all part of a similar race. Even in the bible it is believe that we all came from a group of people called Adam and Eve. It is true that the characteristic developed by each group of people was made to help them survive in their environment.

Is there such thing as race?

Smith, Llewellyn M.. "Race-the power of illusion."newsreel.org. N.p., n.d. Web. 15 Apr 2012. <http://newsreel.org/guides/race/pressreleasecredit.htm>.